Actively building a brand moat Xtep has been recognized for its hard core strength

With the growing strength of domestic brands and the high sense of national honor that Chinese people have towards Chinese brands, the stalemate in which the domestic consumer market is monopolized by foreign capital has long since been broken. For example, in the sporting goods industry, more and more Chinese brands have shown amazing performance. Xtep is one of them.

For more than ten years, Xtep has been deeply involved in the field of running, and with its strong technological strength, it has attracted countless fans and built a solid moat. For example, as early as 2015, Xtep built the X-Lab sports science laboratory. As the first exclusive running R&D center for shoe testing, design and R&D in the domestic sports industry, the laboratory includes scientific research equipment from 6 countries, including infrared high-speed motion capture system mechanical analysis system, 3D foot scanner, etc. Real simulated runway. At the same time, based on the foot shape data of more than 12,000 Chinese people, the researchers in the laboratory constantly adjust the product design through the biomechanical tests of many national athletes, and strive to make each running shoe the best.

And such professional strength has indeed become the core competitive advantage of Xtep that is difficult to be replaced. In September 2022, Xtep officially launched the innovative scientific and technological achievements of X-Lab Sports Science Laboratory – XTEP
ACE cushioning technology platform, and a new single product 160X 3.0 PRO running shoes equipped with this technology.

According to the evaluation of international authoritative organizations, Xtep 160X 3.0
PRO running shoes have been comparable to or even surpassed the flagship running shoes of top international brands in terms of shock absorption, wear resistance, anti-slip, and rebound. Based on such excellent professional performance, Xtep 160X 3.0
PRO running shoes can bring runners more excellent sports performance and more comfortable wearing experience. Perhaps because of this, Xtep 160X 3.0 Xtep 160X 3.0
This pair of PRO running shoes has been able to frequently board the championship podium and become the “best partner” for runners on the way to the championship.

In addition to continuously improving the brand’s professional strength in scientific research, Xtep also adheres to the concept of sustainable development and is committed to contributing its own strength to the global environmental protection cause. In 2020, Xtep established the XTEP-ECO environmental protection technology platform to empower green and sustainable development, with a view to bringing runners products with both environmental performance and professional performance.

In addition, when designing products, Xtep also actively uses more environmentally friendly materials to reduce the harm to the environment from the source. For example, in June 2022, Xtep launched a 100% polylactic acid environmental protection windbreaker. It is reported that the 100% polylactic acid material used in this single product is a biodegradable material, which can be naturally degraded within one year only by being buried in the soil under a specific environment.

Some time ago, Xtep reached a strategic partnership with Covestro, the world’s leading polymer company, and Silan Group, a comprehensive shoe industry platform, and held the first Mass of Xtep “360-ECO”.
The world premiere ceremony of Balance low-carbon environmental protection concept running shoes. Different from the petroleum-based polyurethane raw materials used in traditional running shoes, Xtep “360-ECO” uses fossil raw materials and renewable raw materials, so the carbon footprint will be less, and it can meet the dual needs of consumers for sports and environmental protection.

As one of the well-known Chinese sports brands, Xtep has firmly built a moat by virtue of its hard-core scientific research strength and its firm attitude to actively implement the concept of sustainable development, and has gained a lot of brand reputation among the public. In recent years, Xtep has continuously brought many surprises to the consumer market, which has once again consolidated its solid industry position. Looking forward to the future, Xtep can continue to bring high-quality products and help Chinese brands bloom more charming styles!