In the cold economic winter, what can fine chemical companies rely on to stay together?

At present, the development of circular economy in the chemical industry has gradually become a global consensus. In the context of the increasingly severe environmental protection situation, energy conservation, environmental protection and safety production policies have become stricter, and industry integration has been accelerated. and transformation and upgrading. Among them, fine chemicals will become the main competitive field.

The trillion-level fine chemical market is preparing to develop a 100-billion-level service platform

Compared with basic chemical raw materials, fine chemical products have stronger risk resistance, high technical barriers, long industry boom cycle, high product added value, and wide coverage. and other characteristics, its products can be close to or directly oriented to end users, and can be used in various fields of high-tech industries,

In recent years, the domestic fine chemical industry has developed rapidly, and it is not inferior to other countries in terms of quality and technological iteration. With the help of China’s huge production capacity infrastructure, government policy guidance, vast domestic and foreign markets, accelerated iterative upgrading of the industry, and the digital operation capabilities of Chinese enterprises, a multi-pronged approach, combined with the advantages of all parties: In the field of fine chemicals that has not yet been born, it will surely Grow into a chemical industry service provider driven by digitalization and linking upstream and downstream industries.

Industrial efficiency is extremely low and in urgent need of Internet transformation

And“Many products, long chains, thin profits, dispersed enterprises, overcapacity, and complex categories “, price fluctuations” and other factors are still common problems in the chemical industry. There are too many barriers that need to be broken down in this battle against industry pain points. The information asymmetry in the upstream and downstream of the industrial chain, the amount of user data is too large, and the lack of a centralized information center requires a clear information collection path to make the chemical industry structured and computable. It turns out that a huge number of SKUs cannot be digitized and are too large to be collected. Due to reasons such as links and knowledge barriers, this is a huge obstacle to the future of the chemical industry.

The method of making money by relying on information gaps has already “failed” in the Internet era. After entering the fiercely competitive e-commerce era, companies that want to rely on opaque information to make money It can no longer be played. Consumers want quick response, flexible supply chain, and customization. These are critical issues that the B-side chemical industry needs to truly understand user needs and overcome. While the internal marketing methods of the industry are changing, the chemical industry, which is “attacked from both front and back”, is in urgent need of Internet transformation and upgrading.

Break information silos and develop industrial collaboration

We must abandon the previous business philosophy of “information gap”, turn from opacity to transparency, and improve the quality of our products and services. Take user-driven development as the path. The traditional chemical industry has a sales logic, but in fact, the entire consumer goods market has transitioned from commodity shortage to surplus in the past few years. Therefore, if you want to stand out in traditional industries, you must put customers at the core and use services to connect them, and your development will exceed your imagination.

Li Junwei, founder of Kain Chemical, said in an interview: We are spending a lot of manpower Material resources and building a database for the entire chemical additive industry are our huge investments and will become our huge guarantee. They will also be applied to our services to customers and suppliers in the future.

In response to the slow business growth of upstream suppliers and the traditional single sales channel, Kain uses big data technology to assist in accurately matching needs and shorten the information interaction between users and suppliers. path to improve transaction efficiency. For downstream manufacturing companies, they are building digital factories, using software data to coordinate hardware equipment production integration, thereby improving production efficiency.

In a sense, for the chemical industry: Upstream and downstream industry collaboration and information chain Opening the road is not only a dynamic change, but also a tough battle destined to achieve breakthroughs.