How to carry out sales during the epidemic
–-Some suggestions from entity enterprises
Shanghai WeiguChemical industryProducts Co., Ltd.
The sudden epidemic disrupted the pace of business operations. In order to reduce the impact, most companies have no choice but to choose to work online. Online working is a catastrophic blow to brick-and-mortar businesses that rely on offline sales visits. Will corporate business be forced to interrupt due to the epidemic? If there are no sales, how many months can the funds on the account last?
Based on the judgment of the duration and depth of impact of the epidemic, combined with the characteristics of physical enterprises. How to carry out sales during the epidemic? Shanghai Weigu Chemical, which has more than 20 years of experience in producing adhesives, puts forward the following suggestions.
1, First of all, get rid of the impact of the epidemic psychologically
Although the epidemic will have an impact on the business of physical enterprises, the epidemic will eventually pass. Never in history has a virus been able to bring down the people of a country. Life and work will continue. The epidemic not only affects our own business, but will also inevitably affect competitors, channels, and end customers. We must maintain our status and make active preparations for post-disaster recovery! This may be the beginning of another time when we outperform our opponents!
2, Marketing needs to add new skills
During this epidemic, offline sales staff of brick-and-mortar companies were forced to cut off their “face-to-face interview” skills. In the usual sales process, the greatest effect that the skills of face-to-face interviews can bring to sales staff is to acquire customers. Physical enterprises need to think about whether they can acquire customers by adding other skills in addition to face-to-face interviews. There is no doubt that in the Internet age, online marketing is also an important method to obtain customers. All sales staff and even all employees of the company should be involved in the company’s online promotion work, learn various online promotion tools during the epidemic, and conduct in-depth research and use of the in-depth functions of these tools to contribute to the company’s online marketing.
3, Develop an emergency work plan.
Since the epidemic has a different impact on each region in China, sales staff must carefully analyze customers in different regions, types, and situations, and call key customers to pay attention to their business status. Sales staff should put themselves in the situation of each customer and think “How should I create value for customers and what actions should I take now to solve the problems within my ability for customers.” To avoid losing customers after the epidemic has passed , let the previous efforts go to waste. Always pay attention to the changes of customers, and carefully sort out the customers who are most likely to be the first to look up after the epidemic. This is your high-quality customer after the epidemic. In terms of new customer transactions, you should focus on the success of the samples new customers. Because such customers have solved their product problems, and the remaining business problems can be closed without contact. This time is also a reward for the sales staff who personally participated in the samples in previous years, and how to convert the customers who sent samples in previous years. Detailed strategies should also be made for such customers. In addition, for customers whose operating conditions were poor in previous years and had debts, special attention should be paid to their start-up status, and wording should be adopted when necessary to avoid the occurrence of bad debts. Carefully prepare such a plan, which will Determine your performance after the epidemic.
4. Reflect on past work Shortcomings
CompleteSummary and analysis of the incomplete work in 2019, and analyze whether the methods and strategies in the 2020 work plan are appropriate? Is it clear and feasible? What shortcomings still exist? Clarify obstacles at work. Are you clear about the company’s systems, processes, and forms? Are the advantages of your own company and product knowledge integrated in your heart? All of this work requires time and careful thinking. Only by thinking through it can we do better.
5, Learning
Invisibly offline during the epidemic Salespeople provide a lot of extra free time. Use this time to study a book, a course, and explore new ideas. Learning is the best way to obtain new ideas and an effective way to enhance one’s abilities. It should be insisted on at all times.
Let us use a new office model to meet new challenges. Get rid of the impact of the epidemic psychologically and start yourself from action.
Crisis, for those who work hard, is an opportunity to stand out. The days of confinement due to the epidemic are also days of retreat and practice. Different choices will have different results.
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