The scale of the automotive coatings market continues to expand, and the market competitiveness of local brands continues to improve.

Automobile paint is a protective film sprayed on the car to prevent the body from being easily corroded and to give people a beautiful appearance. It is also called car paint. Automotive coatings are mainly used on car surfaces to provide protection and aesthetics.

Automobile paints can be divided into electrophoretic primer layers, intermediate paint layers, base paint layers and varnish layers according to their uses; automobile paints can be divided into ordinary paints, metallic paints, pearlescent paints, etc. according to their composition; automobile paints can be divided into ordinary paints, metallic paints, pearlescent paints, etc. according to their application scenarios. It can be divided into original body paint, automotive repair paint, automotive parts coatings and other automotive coatings.

According to the “China Automotive Coatings Industry Market In-depth Research and Development Prospects Forecast Report 2023-2028” released by the Industrial Research Center, As national living standards continue to improve, the automotive industry continues to develop and improve, and the automotive coatings market continues to expand. It is expected that my country’s automotive coatings market will reach 470 billion yuan in 2023.

With the continuous development of science and technology, the market’s demand for diversified and personalized automotive coatings continues to grow. Automotive coating production technology will continue to advance, and product quality and performance will be greatly improved. New structural pigments, color-changing primers, laser New products such as radar and millimeter-wave radar visible coatings, digitally printed automotive coatings, and scratch-resistant automotive coatings will gradually be promoted and applied in the market, bringing a new atmosphere to the automotive coatings market. In addition, facing the increasingly severe environmental protection situation, automotive coatings will also develop in a green and environmentally friendly direction.

The upstream of the automotive coatings industry chain is the supply of chemical raw materials and production equipment such as various resins, pigments and organic solvents, the midstream is the production of various automotive coatings, and the downstream is mainly used in automotive casings and parts.

From the perspective of the overall market structure, foreign brands currently occupy the majority of the domestic automotive coatings market share, such as PPG, KCC, BASF, Axalta, Nippon Paint, etc. At the same time, domestic automotive coatings companies are also constantly making efforts, increasing research and development efforts, absorbing advanced foreign experience, improving their own technological content, and continuously improving their market competitiveness. Zhongshan Bridge Chemical Group Co., Ltd., Donglai Paint Technology Co., Ltd., Shanghai Companies with certain strengths such as Jinlitai Chemical Co., Ltd. and Hubei Swan Paint Chemical Co., Ltd. are constantly narrowing the gap between them and the international advanced level.

At present, domestic automobile coating manufacturers focus on the research and development and production of automobile coating products, but are lacking in the practical application of products. Subsequent product promotion and professional training also lack relatively mature experience, which to a certain extent affects domestic automobile coating brands. develop.

Industry analysts said that with the continuous development of my country’s automobile industry, the scale of the automotive coatings market will continue to expand and has good development prospects. Domestic automotive coatings brands need to increase investment in research and development, learn from advanced foreign experience, improve production technology, establish efficient talent training and after-sales service networks, and enhance their competitive advantages.