my country’s paper towel industry chain has been formed and the market size has grown steadily

Paper towels are one of daily necessities, and their main ingredients include bleaching powder, wood pulp, alcohol, etc. Compared with towels, paper towels have the advantages of cleanliness, convenience to use, better softness, and high cost performance. However, they also have the disadvantages of being easy to break when wet, easy to shed, and contain chemical substances. After years of development, the segmented products of paper towels have gradually become richer and can be roughly divided into facial tissues, napkins, removable toilet paper, toilet paper, handkerchief paper, kitchen paper, etc.

From the perspective of paper towel consumption structure in my country, toilet paper, facial tissue, and handkerchief paper are the top three in paper towel consumption respectively. Among them, toilet paper has the largest consumption in the overall paper towel market, accounting for 53.31% of the consumption; followed by facial tissue, accounting for 27.47%; ranking third is handkerchief paper, accounting for 7.29%.

At present, my country’s paper towels have formed a complete industrial chain. The upstream of the industrial chain mainly provides the raw material industry and production equipment industry, providing raw materials such as alcohol, bleaching powder, wood pulp, straw pulp, and bulking agents, as well as paper cutting machines, rewinding machines, packaging machines and other related production equipment; the midstream mainly provides the production of paper towels. industry, responsible for the production and manufacturing of different categories of paper towels; the downstream is mainly oriented to consumers through online sales channels such as e-commerce platforms and live broadcasts, as well as offline sales channels such as large supermarkets, department stores, maternal and child stores, and convenience stores. flow to consumers.

According to the “Analysis Report on Competitive Landscape and Main Competitors of China’s Tissue Industry in 2023-2027” released by the Industrial Research Center, at this stage , my country’s economy and society are developing rapidly, the level of urbanization is constantly improving, the consumption power is gradually increasing, consumers’ health awareness is constantly improving, and hygiene habits are gradually developed. Paper towels have long become a necessity for people’s daily lives. As consumers’ awareness of green and environmental protection continues to grow, consumers have higher and higher requirements for paper towel products. In order to meet market demand, paper towels are gradually developing in the direction of green, healthy and portable, further releasing the demand for paper towels. Against this background, my country’s paper towel market has grown steadily. In 2022, my country’s paper towel market size will be 159.56 billion yuan, a year-on-year increase of 9.74%. However, due to years of development, my country’s paper towel market has gradually become saturated, and the market growth rate will show a slowing down trend.

At present, there are many companies in my country’s paper towel market. The main foreign paper towel companies include Dawang Daily Products, Kimberly-Clark, Nikko, Oji Paper, etc. The major domestic paper towel companies include Hengan Group, Jinhongye Paper, Zhongshun Jierou Paper, Huanlong New Materials, and Vinda Paper Industry, Tranlin Group, Dongguan Health, Sun Paper, etc. Among them, Hengan Group has the largest market share at 9.76%; followed by Vinda Paper with a market share of 9.47%; and Zhongshun Jierou Paper ranked third with a market share of 5.79%.

Industry analysts said that in addition to larger paper towel companies, there are also a large number of smaller companies in the Chinese market. The quality of the products of such enterprises varies, and their market competitiveness is weak. As my country’s larger paper towel companies continue to expand, the living space of small and medium-sized enterprises is gradually being squeezed. They may be annexed or disappear in the future, and their market concentration is expected to increase.