The proportion of online sales of hand sanitizer in my country continues to increase, and the market size gradually expands

Hand sanitizer is a skin care detergent used to clean hands. It mainly uses mechanical friction and the action of surfactants to clean dirt and bacteria on hands through water flow. After years of development, the types of hand sanitizer products have become increasingly rich and have various classification methods. According to different application fields, hand sanitizer can be roughly divided into industrial hand sanitizer, medical hand sanitizer, etc.; according to different functions, hand sanitizer can be roughly divided into ordinary hand sanitizer, water-free hand sanitizer, antibacterial hand sanitizer, etc.; according to different user groups , hand sanitizer can be roughly divided into adult hand sanitizer, children’s hand sanitizer, etc.

At this stage, my country has formed a complete hand sanitizer industry chain. The upstream of the industrial chain is mainly the raw material industry, which provides preservatives, moisturizers, thickeners, surfactants and other raw materials; the midstream is mainly the hand sanitizer production industry, responsible for the production and manufacturing of various categories of hand sanitizers; the downstream is mainly for the Consumers ultimately flow to consumers through online sales channels such as e-commerce platforms and live broadcasts, as well as offline sales channels such as supermarkets, pharmacies, grocery stores, and convenience stores.

my country’s hand sanitizer sales channels can be roughly divided into online and offline sales channels. Among them, offline sales channels are still the main sales channels in the market. In 2022, my country’s offline channel sales of hand sanitizer will account for 67.8%. As the number of online shoppers in my country gradually increases, the e-commerce platform gradually improves, and the express logistics industry develops rapidly, the proportion of hand sanitizer sales through online channels gradually increases. In 2022, my country’s online sales of hand sanitizer will account for 32.2%.

According to the “China Hand Sanitizer Industry Market Survey Research Report 2023-2027” released by the Industrial Research Center, as production technology continues to With the progress, my country’s hand-washing products have gradually developed from gasoline, washing powder, soap and other products to hand sanitizer. Compared with other hand washing products, hand sanitizer has the advantages of easy cleaning, sterilization, cross-contamination prevention, and certain skin care properties. In recent years, the consumption level of Chinese residents has continued to improve, consumption concepts have gradually changed, and attention to personal care has gradually increased. Coupled with the epidemic, consumers have further increased their emphasis on hand hygiene, and the market penetration rate of hand sanitizer has gradually increased. . Against this background, the scale of my country’s hand sanitizer market has gradually expanded. In 2022, my country’s hand sanitizer market size will be 4.87 billion yuan, a year-on-year increase of 42.6%.

Industry analysts said that at present, my country’s hand sanitizer market is less concentrated and has a larger number of companies. The main foreign hand sanitizer companies include Unilever, Reckitt Benckiser Jahwa, Lion Daily Necessities, Procter & Gamble, Kao, Purell Biotech, etc. The main domestic hand sanitizer companies include Willis Daily Necessities, Shanghai Jahwa, Green Umbrella Technology, and Lanju Daily chemicals, Wenwen Medical, NAIS, Likang Disinfection, Kaimi Shares, Blue Moon, etc. Among them, Blue Moon has the largest market share, accounting for 34.2%; followed by Willai daily necessities, accounting for 21.7% of the market. It can be seen that domestic hand sanitizer companies occupy most of the market share in my country. As the technical level of my country’s hand sanitizer companies gradually improves, product quality continues to improve, and market competitiveness gradually increases, the market share will continue to increase in the future.