The global electric vehicle industry has entered “winter mode” and major automakers have slashed prices in Western countries.

The global electric vehicle industry has entered “winter mode”, with major automakers in Western countries slashing prices in an attempt to “exchange volume with price” through discount sales. Statistics show that for the first time, car manufacturers have heavily discounted sales of electric vehicles in European and American markets. In the UK, the average discounted price for electric cars in October was 11% below the recommended retail price. Two-thirds of new cars for sale offer preferential car loan interest rates, and some offer even greater discounts. In the United States, discounted prices are equivalent to 10% off the retail price, and sales of discounted electric vehicles have tripled in the past 12 months. In Germany, where almost no car companies offered discounts last year, the discounted prices offered by car companies in recent months have been approximately 93% of the recommended retail price.