Men’s skin care habits are gradually developed in my country, and the market size of men’s skin care products continues to grow.

Skin care products belong to a category of cosmetics and have functions such as oil control and moisturizing. Men’s skin care products are one of the subordinate branches of skin care products. They mainly refer to skin care products developed for men’s skin type. With the continuous development of the industry, the types of men’s skin care products in my country are becoming increasingly rich, which can be roughly divided into cleaning, care, beauty and other types. The main products include facial cleanser, facial cream, shaving cream, aftershave, toner, etc.

In recent years, my country’s economic level has continued to develop, residents’ disposable income has continued to increase, and people have paid more and more attention to skin care issues. As the penetration rate of the Internet in our country continues to increase, the speed of information dissemination is accelerated, skin care knowledge is gradually popularized, and consumers’ awareness of healthy skin care is gradually increasing, driving the rapid increase in the market demand for skin care products. Against this background, the scale of my country’s skin care product market is gradually growing. From 2017 to 2022, the size of my country’s skin care product market will increase from 273.12 billion yuan to 502.44 billion yuan. At this stage, my country’s skin care product market is gradually maturing, male consumers are gradually increasing their awareness of skin care, and the market penetration rate is continuously increasing.

According to the “China Men’s Skin Care Products Industry Market Supply and Demand Status and Development Trend Forecast Report 2023-2027” released by the Industrial Research Center, At this stage, my country’s consumption level continues to improve, and social concepts are gradually changing. Skin care, makeup and other products are no longer exclusive to women, and men’s exquisite consumption needs are gradually expanding. Driven by market demand, the size of my country’s men’s skin care products market continues to grow. In 2022, my country’s men’s skin care products market size will be 12.42 billion yuan. As Chinese men’s purchasing desire for skin care, beauty products, etc. gradually increases, the market size is expected to continue to grow in the future.

At present, the sales channels for male skin care products in my country can be roughly divided into online sales channels such as e-commerce platforms and live broadcasts, and offline sales channels such as supermarkets, official directly-operated stores, and comprehensive beauty stores. As my country’s e-commerce platform gradually improves and the express logistics industry develops rapidly, the proportion of men’s skin care products sold through online channels has gradually increased. In 2022, the proportion of online channel sales of men’s skin care products in my country will be 32.7%.

As the potential of my country’s men’s skin care products market is gradually released, many companies have made plans. At present, my country’s men’s skin care products companies can be roughly divided into three categories. One type is international skin care products companies, such as Estee Lauder, Unilever, Shiseido, L’Oreal, Procter & Gamble, Amore, etc.; the other type is my country’s full-category companies, such as , Shanghai Jahwa, Bettany, Shangmei Cosmetics, Xiangyi Materia Medica, Huaxi Biotechnology, etc.; there is also a category of professional men’s skin care products companies, such as Ke’an, Blue Series, Liran, Dear Boyfriend, etc.

Industry analysts said that at present, my country’s men’s skin care product market has long been occupied by foreign skin care products companies, and the top five men’s skin care products The main brands are Mentholatum, L’Oreal Homme, Nivea, Biotherm Homme, Goff, etc. At this stage, men’s skin care habits in our country are gradually developing, and there is a lot of room for exploration in the men’s skin care products market. As more and more companies enter the men’s skin care product market, continuous innovation in its subdivisions is promoted, and product types are gradually enriched. To sum up, there is still a lot of room for development of male skin care products in my country.