Natural vanillin is popular, and vanilla bean extract may be the fastest growing product segment

         Vanilla bean extract is the fastest growing segment among natural sources of vanillin during the forecast period

The vanilla bean extract market segment may grow at a compound annual growth rate of more than 11%, becoming the fastest growing product segment in the market. The main factors for the growth are due to the increasing preference for natural and clean label products and the reduction of synthetic flavors among global food and beverage product consumers. Consumers want food to contain natural ingredients, and this consumption characteristic is becoming more and more obvious. In addition, consumers are increasingly paying attention to the origin, ingredients and production of packaged foods, demanding natural ingredients and more sustainable production methods. These factors have driven the growth of the market size of natural vanillin extracted from vanilla beans.

Asia -Pacific region is the area with the highest growth rate in the market in Natural Corridge

The Asia-Pacific region includes countries and regions such as China, India, Japan, Australia and New Zealand, and other Asia-Pacific regions. Vanilla and its by-products are growing significantly in Asia Pacific due to the growth of the food and beverage industry. Additionally, demand for bakery products is also increasing. Due to changes in lifestyle and consumption habits, consumers are increasingly purchasing products with natural ingredients. Emerging economies such as China and India are the fastest growing markets in the region, and vanilla is the most commonly used flavoring ingredient in various food and beverage applications.

Major players in the global natural vanillin market include: Givaudan (Switzerland), Firmenich SA (Switzerland), Symrise (Germany), Kerry Group plc (Ireland), Solvay (Belgium), International Flavors and Fragrances (United States), Sensient Technologies Corporation (U.S.), McCormick & Company, Inc. (U.S.), Mane (France), and Lesaffre (France). In the Chinese market, there are also some relatively large vanillin manufacturers, but these companies mostly use chemical synthesis for production, such as Zhejiang Jiaxing Zhonghua Chemical Co., Ltd., Jilin Petrochemical Company, etc.