There are few hydroxytyrosol companies in my country and the lack of industry standards is not conducive to industry development.

The chemical name of Hydroxytyrosol (HT) is 3,4-dihydroxyphenylethanol, and its molecular formula is C8H10O3. The molecular structure of hydroxytyrosol not only has a phenolic hydroxyl group like other phenolic substances, but also has an alcoholic hydroxyl group on the ethanol chain connected to the benzene ring. It is an iridoid hydroxyaromatic compound. Hydroxytyrosol is considered to be one of the most efficient active antioxidants, with strong antioxidant activity and pharmaceutical effects. Hydroxytyrosol is also a free radical scavenger that can effectively remove endogenous and exogenous free radicals and oxidants. Compared with other natural antioxidant compounds (green tea, Q10 coenzyme, quercetin), hydroxytyrosol Stronger ability to scavenge free radicals and antioxidants. In addition, hydroxytyrosol not only reduces the synthesis of unsaturated fatty acids and fatty acids, but also reduces the metabolism of linoleic acid, vitamin A, sphingolipids and arachidonic acid, while increasing the metabolism of glycerides.

From the perspective of the global market, the research and production of hydroxytyrosol in Europe and the United States started early. The U.S. Food Safety Administration (FDA) and the European Food Safety Administration (EFSA) have issued regulations on olive polyphenols (hydroxytyrosol is the most important olive polyphenol). The positive view of the health benefits of hydroxytyrosol products has greatly promoted the market vitality of hydroxytyrosol products. Products containing hydroxytyrosol have been launched abroad, such as the product Polyphen-oiTM of the American Life Extension Company and the products of the Italian Indena Company. OleaselectTM, Spanish Genosa company’s product HytoliveTM, French Seppic company’s product ProlivolsTM, American CreAgri company and Dutch DSM company’s HIDROXTM jointly developed. In addition to the direct use of hydroxytyrosol as a nutritional and functional substance, some of its derivatives, such as oleuropein, acetylated derivatives of hydroxytyrosol, derivatives with polyunsaturated fatty chains, etc. Applied research is also ongoing. Against the backdrop of growing market demand for hydroxytyrosol, global hydroxytyrosol production technology has become increasingly mature, and the global market has steadily expanded. According to the released “2022-2025 China Hydroxytyrosol Industry Market Monitoring and Future Development Prospects Research Report“, in 2021 , the global hydroxytyrosol market size exceeds 1.5 billion yuan.

The development time of my country’s hydroxytyrosol industry is short, coupled with the low level of development in related downstream fields and insufficient attractiveness to investors, resulting in a small number of companies in the domestic hydroxytyrosol industry and even fewer companies that can supply large-scale supplies. Key companies include Shaanxi Fuheng Biotechnology Co., Ltd., Chengdu Jianteng Biotechnology Co., Ltd., Shanxi Yuning Biotechnology Co., Ltd., etc.

The development scale of my country’s hydroxytyrosol industry is small and has not received enough attention. There is a lack of industry-related standards. The relevant national standards are mainly “Olive Oil, Olive Pomace Oil” (GB/T 23347-2009), and the relevant enterprise standards include Zhejiang Shaoxing Family According to the “Olive Leaf Extract Enterprise Standard” (Q/SJZ0005S-2019) of the Biological Products Co., Ltd., industry development is restricted by relevant policies and standards. Analysts believe that the lack of standards has led to the low degree of standardization of the domestic hydroxytyrosol industry, and the product’s technical indicators, quality indicators, etc. Without unified specifications, product quality varies, hindering the healthy development of the industry.