The number of outdoor sports users increases and the air mattress industry develops rapidly

An air mattress refers to a mattress that has strong flexibility and elasticity and expands to a larger volume after being inflated. It has the advantage of being easy to carry and has a high demand for use in outdoor camping. According to different production materials, air mattresses can be divided into two types: PVC and TPU. The current market demand for PVC air mattresses is high. PVC air mattresses do not have environmentally friendly properties and have poor low temperature resistance and stretchability. They are expected to be replaced by TUP air mattresses.

TUP air mattress is light in weight, small in size, degradable, can adapt to high and low temperature environments, and has good tensile properties, so it has good future application prospects. However, due to the high production cost of TUP, the price of TUP air mattresses is relatively fast, and the penetration rate in the outdoor sports product market is currently low.

At present, the number of outdoor sports users in the world continues to rise, reaching 680 million in 2020, and is expected to reach 1.34 billion by 2025. As the number of outdoor sports users continues to rise, the demand for outdoor sporting goods continues to rise, and the global outdoor sporting goods market is also showing a growth trend, reaching US$164 billion in 2020 and expected to reach US$245 billion by 2025. As one of the common products used in outdoor sports, the air mattress industry is also showing a rapid development trend.

At present, the penetration rate of my country’s outdoor sports market is low, about 14%, while Denmark has the highest penetration rate of outdoor sports in the world, with a penetration rate of about 23%. The UK ranks second in the world with a penetration rate of 21%, followed by the United States and Germany, both with penetration rates of 18%. It can be seen from this that the overall market penetration rate of outdoor sports in my country is low, there is a large room for improvement in the future, and the development prospects of the air mattress industry are good.

According to the “In-depth Market Research and Investment Prospects Forecast Analysis Report on the Air Mattress Industry 2021-2026” released by the Industrial Research Center, Among outdoor sports, the scene with the highest market demand for air mattresses is camping activities. Affected by the COVID-19 epidemic, consumers’ participation in outdoor camping has increased, thus driving up the market demand for air mattresses. In camping activities, tents are in high demand, accounting for 65% as the main resting place. As a complementary product to tents, air mattresses have grown rapidly as the demand for tents increases. The global air mattress market size is approximately 960 million yuan in 2020, will reach 1.02 billion yuan by 2021, and is expected to reach 1.47 billion yuan by 2025.

Industry analysts said that as air mattresses are commonly used in outdoor sports, market demand continues as the penetration rate of outdoor activities such as camping increases. Climbing up, the industry has developed rapidly. At present, the penetration rate of my country’s outdoor sports market is low, and the air mattress market has broad development prospects in the future. In terms of production, the world’s major air mattress brands include Decay, Therm-a-Rest, FENGYI, Zhejiang Nature, Trangoword and other brands, which are mainly occupied by foreign companies, and there are few domestic representative outdoor sports goods brands.