At present, my country has the largest concrete production and consumption in the world, and the scale of the related concrete admixture industry ranks first in the world. However, under the current situation of accelerated transformation of the domestic construction industry, the development of the concrete admixture industry is facing severe tests, and many concrete admixture companies have even fallen into business crisis. In such a downturn, concrete admixture companies are in urgent need of transformation, and the Internet is an opportunity. For concrete admixture companies, in addition to taking advantage of the development advantages of the Internet, diversified development will be the key for companies to occupy the market, expand sales channels, and stand out in the increasingly fierce market competition.
Nowadays, the “Internet +” strategy has become a powerful tool for the transformation of many traditional enterprises. More and more traditional enterprises are applying Internet technology and thinking to production, transportation, marketing, services and other aspects. New Technologies, new models, and new business formats are constantly emerging. “Internet +” means “Internet + various traditional industries”. By “+” integrating traditional industries into the Internet, a deep integration of 1+1>2 is achieved. So is the “Internet +” strategy also applicable to the concrete admixture industry? Is it time for the concrete admixture industry to embrace “Internet +”? What challenges do concrete admixture companies still face on the road to “Internet +”? As a downstream industry of concrete, concrete admixture companies should now think about how to better use the Internet to bring new development to the company.
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