The characteristics of admixture products increase the difficulty of “Internet + admixture”

The specifications, color, concentration and other characteristics of concrete admixture products determine the performance and price of the product. However, due to the virtual nature of the network, customers cannot see the physical products. Once quality problems arise, they will face difficult logistics, returns and other issues. This is also one of the main reasons why the current level of e-commerce in the admixture industry is low.

Large companies can have certain advantages through their own brand effects, but the admixture industry is dominated by small and medium-sized enterprises due to low entry barriers. The concrete admixture industry has only experienced a short period of more than ten years. In such a short period of time, it is difficult for these small and medium-sized enterprises to establish a strong brand impression. Low awareness of one’s own products is the biggest obstacle hindering the “Internet +” strategy of small and medium-sized enterprises. This also determines that the current public e-commerce platforms can only display some products and prices, or focus on brand and product display. These channels are not ideal for admixture companies. Most admixture companies cannot fully rely on the Internet. Conduct online transactions. Therefore, there is still a long way to go before concrete admixture products can rely on e-commerce promotion, which requires the joint efforts of the entire industry.

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