Recently, Cadbury (China) President Wang Hui, Technical Director Wang Zaiman, Chief Color Officer CCO Wu Jianjun, Marketing Director Wang Dong, and Brand Director Wang Yunque visited BASF’s China headquarters in Shanghai for visits and exchanges and toured the Asia-Pacific region. R & D Center. Mr. Liu Shuai, General Manager of the Dispersion Division of BASF Greater China, Mr. Sun Yingli, Senior Manager of the Architectural Coating Emulsion Division of BASF (China) Co., Ltd., Ms. Zhou Xiaomin, Asia Pacific Marketing Manager of the Architectural Coating Emulsion Division, and Wang Fei, Technical Manager of the Architectural Coating Emulsion Division. Sir, Ms. Zeng Jingru, Sales Manager of the Architectural Coating Emulsion Division and other leaders warmly received the guests.
The two parties visited the Asia-Pacific R&D center and chemical laboratory of BASF’s China headquarters together, and gained an in-depth understanding of BASF (China)’s production operations, industrial layout, social responsibility, etc. Had in-depth exchanges on the topic.
BASF (China) has always been the world’s leading supplier of green and environmentally friendly emulsions and additives, which also determines its excellent performance in green and environmental protection. Over the years, it has continued to provide all-round solutions for building wall systems with high standards. In terms of materials, BASF insists on using environmentally friendly materials. In special products, it will add aldehyde traps to capture formaldehyde and other harmful aldehydes. To prevent them from evaporating into the air at high temperatures, these materials are now used in high-end cars such as Ferrari, Mercedes-Benz, and BMW.
As the leading aldehyde-free art paint brand in China, Cadbury focuses on the development of green, healthy and environmentally friendly paint products. This year, it demonstrated the latest research results of aldehyde-free art paint and proposed the concept of “aldehyde-to-water”.
The current Cadbury aldehyde-free art paint series contains formaldehyde-removing emulsion and formaldehyde-removing additives, which can capture formaldehyde in the air and then decompose formaldehyde into water and other harmless substances. It has a five-star aldehyde-free standard, including:
1. Star raw materials—global high-quality raw material suppliers such as BASF, Wanhua, and Bardford;
2. Star Technology – Formaldehyde degradation technology invention patent (Patent No.: ZL2016 1 0209573.4);
3. Star experts – Guidance from authoritative expert organizations such as China Association for Quality Inspection, National Institute of Inspection and Quarantine, Guangdong Microbial Analysis and Testing Center, Professor Zhang Pengyi of Tsinghua University;
4. Star standard – formaldehyde content is not detected (formaldehyde purification rate is 90.2%, continuous purification rate is 77.4%)
5. Star Quality – Health and Environmental Protection Certification (France A+/China Green Building Materials Products)
On the one hand, there is a century-old enterprise that has made great achievements in the field of global chemical raw materials, and on the other hand, it is an art paint brand committed to building the world’s leading high-end paint customization service provider. This two-way journey is the best footnote for the long-term cooperation between these close partners. .
Cadbury will continue to join hands with BASF Group to jointly create a series of environmentally friendly products for aldehyde-free art paints. We will work hand in hand to develop and grow together in terms of brand cooperation, technical support, resource sharing, etc., and build a new brand of Cadbury aldehyde-free art paints. Moats and barriers to competition draw a new blueprint for painting.
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